Book Review - The Rise of the Creative Class

But what about the rise of the coercive state?

The Rise of the Creative Class
Dr. Richard Florida
New York: Basic Books, 2002
326 pages

Very optimistic work, and brimming with insights into what makes creative people gravitate toward one community vs. another.  Dr. Florida is a social scientist associated with the A classic work on the creative process precedes the subject book by decades.  Arthur Koestler, in The Act of Creation(1), explores the subject of creativity from the perspective of psychology.  Koestler’s book makes a good companion to Florida’s work, because The Act gives us an idea of what creativity is and how to cultivate it in ourselves.

Florida is all about encouraging creativity in communities.  A creative community has to have the three Ts: talent, technology, and tolerance.  The back of the book is full of tables showing indices of creativity for various US cities.  You can look at your own city’s numbers and see the work that needs doin’.  With regard to tolerance, interestingly, the most livable and creative cities also tend to have higher percentages of gay population.

It isn’t that gaydom is encouraged, rather that people disposed toward being different—creative people are universally individualistic—feel safe to live their lives as they choose.  The moral of the story is homophobia, as well as alternative-life-style phobia, is expensive.  Another word for tolerance is freedom.  Denying freedom costs us, big time.

So what are the top creative cities?

  1. Austin
  2. San Francisco
  3. Seattle
  4. Burlington, VT. (<250K)
  5. Boston
  6. Raleigh-Durham
  7. Portland, Oregon
  8. Madison, WI (250K<x<500K)
  9. Boise City, ID (250K<x<500K)
  10. Minneapolis

Note, unless otherwise noted, the cities listed have greater than one million people in the region.  A correspondence between creative index and fitness index, how physically fit people are in the city, also exists.

In reading the work, and considering Florida’s arguments, I remember Jane Jacobs, The Death and Life of Great American Cities(2), to which Dr. Florida pays frequent homage.  Jacobs’ work, a libertarian classic, argues that the cities didn’t die; they were murdered by city planners who did not understand the "spontaneous order" of the neighborhoods they were destroying.

Florida develops a theory of creative capital: "Regional economic growth is driven by the location choices of creative people—the holders of creative capital—who prefer places that are diverse, tolerant, and open to new ideas."  A friend of mine, who recommended the book to me, is from the Detroit area.  He noted that lack of creative capital drives the majority of young people to leave Detroit and Michigan when they mature.

Note  -  All is not glum for cities like Detroit, Newark, or Pittsburgh, where Dr. Florida makes his home.  Local political and business leaders have become increasingly aware of the need of creative capital, and are familiar with The Rise of the Creative Class.

The thrust of Creative Class is the future depends on them, so treat them well in work and community.  I’m glad for the book, especially because it points out who is truly "in charge" of the economy; the apparent trend is for the political class to crush the productive middle class with downsizing by toxic companies.  It’s nice to know our species, homo creativus, is in fact ascending.

The main reservation I have about Creative Class is it doesn’t tackle the main obstacle to the flourishing of our kind: the coercive state.

Missing is identification of the coercion of government as a serious impediment to productive life.  My favorite creative-class cause (in the name of tolerance) is biochemical freedom.  Repeal all laws on consensual acts among adults, particularly for recreational chemistry, and free up $1 trillion in wealth almost immediately.(3)  Plus, an additional tens of thousands of peaceful, harmless people will be let go from jail to create more wealth.

At the very least we have to start by repealing the drug laws, because government has to quit killing creative class members like federal officials did with Peter McWilliams.

Probably it will soon dawn on Richard Florida that political freedom is an indispensable corollary to the success of the creative class.  When liberty combines with creativity, the forces holding us back from greatness will finally yield the field.

Evidence that Dr. Florida is listening:

Richard Florida just recently has published the Flight of the Creative Class.  In this new book he "...argues that if America continues to make it harder for some of the world's most talented students and workers to come here, they'll go to other countries eager to tap into their creative capabilities—as will American citizens fed up with what they view as an increasingly repressive environment."(4)



  1. Koestler, Arthur. The Act of Creation. New York: Penguin Group, 1990. back to text
  2. Jacobs, Jane. The Death and Life of Great American Cities. New York: Random House, 1972. back to text
  3. McWilliams, Peter. Ain't Nobody's Business if You Do. Los Angeles: Prelude Press, 1996. back to text
  4. Quoted from the review by Publisher's Weekly on Creative Class back to text




 : The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life

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Binding: Paperback
Dewey Decimal Number: 305.5
EAN: 9781864032567
ISBN: 0465024777
Label: Basic Books
Manufacturer: Basic Books
Number Of Items: 1
Number Of Pages: 434
Publication Date: December 25, 2003
Publisher: Basic Books
Release Date: December 23, 2003
Studio: Basic Books




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Editorial Review:

Product Description:
The national bestseller that defines a new economic class and shows how it is key to the future of our cities.

The Washington Monthly 2002 Annual Political Book Award Winner

The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today-and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.

Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living--the Creative Class.

The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.



Customer Reviews
Average Rating:  out of 5 stars

Rating: 4 out of 5 stars - A must for sociologists and communicators.
An insightful annalisis of modern society. Reveals endless business posibilities from an entirely new perspective.



Rating: 1 out of 5 stars - This book makes it 1999 all over again

The fundamental problem with his theory is that he has the cause-effect relationship exactly backwards.

Yes, Austin, Portland and the rest have active "creative" communities and many thrive on their own versions of "Keep Austin Weird". However, his book completely misses the fundamental point that those people didn't move there completely based on lifestyle-- They moved there due to big anchors: universities and good-paying employers.

Where do you really think Portland ... Read More



Rating: 3 out of 5 stars - The Rise of the Academic Class
Like most books out of modern academia, this is 352 pages of a 120 page book. Richard Florida runs out of ideas about 1/4 of the way through his treatis and keeps going as if adding words will equate to additional information.

Like a lot of academic "experts," Florida totally missed where the economy was going. In 2003, "ideas, information, and invention" probably looked promising, if you didn't see the underlying fault in that concept: nobody "needs" to buy ideas when 6 billion people are ... Read More



Rating: 3 out of 5 stars - An insightful book, but awkward at times
At times I felt I was forcing myself to work through some of Florida's reasonings. I agree with his views on diversity and the positive impact it has on society in terms of stimulating creativity. I also agree with his perception of two Americas, perhaps even with his idea of one America embodying 'creative class' ideals and appearances while the other remains inept to change whether it be creative, social, or whatever.

My big problem with Florida's work, was his confusing stance on social ... Read More



Rating: 5 out of 5 stars - In My Top 10 Books
An inspiring book for the future of the US economy - the movement from a manufacturing to a service to a knowledge to a new creative economy. The author's central argument is that there are "jobs" and skills that are abundant and there is another class of workers that create and they will drive the most value. But only if this class is harnessed and understood. To the latter they are not your "father's worker" - they are individualist and use their bodies as a creative canvass - they wear tattoos, they ... Read More